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Cawley Nea\TBWA

Key Contacts:

Cawley Nea\TBWA believes that inspirational, effective and creative campaigns are born at the point where Insight, Ideas and Technology converge.

For over 20 years, we have challenged the conventions of advertising and led the thinking in the industry. Our philosophy of disruptive thinking has enabled us to create engaging, effective work across all media. 

It's an approach that has served us, and our clients very well indeed, and placed us as the outright leader in IAPI's Ad Fx table.

Bios:

Deirdre Waldron
Group Managing Director

Deirdre began her career as a programmer, took a few detours into the dotcom bubble and financial services, via San Francisco and Boston, before settling into advertising in Dublin. Before becoming Managing Director of Cawley Nea\TBWA, Deirdre was Managing Director of Agency.com, where her experience of technology-led marketing and advertising has generated effective and award-winning communication solutions for her clients such as Audi Ireland, The National Lottery, Electric Ireland , GSK, National Dairy Council, and the Health Service Executive. At Cawley Nea\TBWA Deirdre provides client counsel delivering inventive answers to her client's critical marketing questions. She's disrupted the agency silos to liberate brand changing teams and ideas. Deirdre comes to Cawley Nea\ TBWA with an innovative and intuitive mix of executive talent which is unique to this industry.

Pearse McCaughey
Group Creative Director

Pearse is Group Creative Director of the agency with specific creative leadership on accounts such as IDL International, The Irish Times and the HSE. In the past he has headed up the creative teams for campaign work on RTÉ, Entertainment.ie, Today FM, Sony PlayStation and The Abbey Theatre. He was President of ICAD (Institute of Creative Advertising and Design) until last year and his industry credits include creative awards from The New York Festivals, The Institute of Creative Advertising and Design, The International Television Awards Festival Kinsale and the Epica European Creative Awards.

Mark Nolan
Group Planning Director

Mark is a Group Planning Director at Cawley Nea\TBWA with over 14 years' experience in marketing. Mark has been recognised as one of the best strategic planners in Ireland by IAPI (Institute of Advertising Practitioners in Ireland). He is the lead strategic advisor for the RaboDirect brand and sponsorship work, manages McDonald's national and international planning teams, and developed the latest HSE anti-smoking brand platform, its most successful iteration to date. Mark has particular strengths in retail having worked for the Musgrave Group in the strategic development of their Centra retail brand in Ireland.

Brian Corish
Digital Strategy Director

With over 14 years experience in digital advertising and brand engagement as a successful technology entrepreneur, Brian has led and managed both local and international campaigns for brands such as Nike, Diageo, State Farm, and Heineken. Brian has won a number of high profile awards including Shell entrepreneur of the year, Emerging and Dynamic businessman of the year, and recently the Intel Business Challenge. An expert in all things digital, Brian combines this with a first class honors Masters degree in innovation & commercialisation to provide our clients with unique insights and strategies to maximise the exciting possibilities that digital provides.

Fergal Behan
Group Operations Director

Fergal has been with Cawley Nea\TBWA for six years and is a seasoned finance and management professional with over 15 years of experience in financial and business planning, human resources, client service and operations. Fergal works closely with our account management, creative and production departments to ensure we are operating in the most cost effective manner for our clients with a view to consistently maximising their value for money. As a result, he has worked on a diverse range of clients such as McDonald's, Electric Ireland, DAA and Britvic.

 

Address Details

41a Blackberry Lane, Rathmines, Dublin 6

Contact Details

Tel: 01 496 6920
Fax: 01 496 6923