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TV3 Group


TV3 Group consists of TV3, 3e, 3player and tv3.ie. TV3 is Ireland's first commercial broadcaster and was launched in September 1998. Since then TV3 has grown from a single commercial station to a multi-platform group, which now broadcasts over 2,100 hours of live TV annually, with nearly 40% of its entire schedule consisting of home grown Irish content. In August 2008, TV3 purchased Ireland's first commercial cable channel, Channel 6 and in January 2009 rebranded it to 3e. 3e has since grown to become the largest digital channel in the marketplace. In October 2008, TV3 launched its online site tv3.ie and this was closely followed by the launch of 3player, Ireland's leading entertainment site.

3e

3e is the largest digital channel in the Irish marketplace and boasts the best mix of Irish and internationally acquired programming. With home produced programmes like fyi, Uploaded and RAM'D as well as a host of fantastic animated series including Family Guy, Bobs Burgers and American Dad, 3e is sure to reach your 15-35 year old target demographic. Viewership with 3e is increasing month on month with average daily reach this year at 605,500 Individuals and an average weekly reach of 1,922,000 Individuals.

3player

3player is the award winning online catch-up service from TV3. 3player allows viewers to catch up on all their favorite TV3 shows anytime, anywhere. Launched in October 2011, 3player continues to grow it's user base and now averages 1m video streams a month across top shows such as Coronation Street, Emmerdale, Britain's Got Talent and Tonight with Vincent Browne. For more information on commercial opportunities contact tv3digital@tv3.ie.

TV3 Sony HD Studio

The new purpose-built studio is Ireland's largest television studio and the one of the most technologically-advanced broadcast facilities in Europe. In a unique naming/technology collaboration TV3 has partnered with Sony the world's leading supplier of all broadcast technology.

The new HD infrastructure cost €5m and was funded by a direct capital contribution from TV3's investors Doughty Hanson. In addition a multi-million euro technology and naming rights deal was agreed between TV3 and Sony. The studio is the final link in TV3's HD infrastructure following investment in HD transmission and post-production facilities

At 500 square metres the studio is the largest purpose-built television studio in Ireland and incorporated learnings from the latest studio designs for the BBC and SKY in the UK. The Sony HD equipment is the most advanced available on the market. The studio can accommodate an audience of 250.

Branded Content

3SIXTY

Unique to TV3 Group, 3SIXTY enables advertisers to marshal the full range of TV3's programming schedule and support services in pursuit of a single objective - the delivery of results. TV3's Group dedicated account management team will work with clients in understanding their campaign objectives and will deliver results through the use of all, or a combination of; spot, sponsorship, promotions, digital content, product placement and production.

We can track performance and qualitative results on an ongoing basis, and work with the client to ensure that pre-agreed KPI's (consumer research, brand tracking, footfall, sales figures etc.) are achieved. This enables TV3 Group to explore with advertisers innovative numeration models.

For further information on how 3SIXTY could work for your brand, please contact the team on 3sixty@tv3.ie.

  • Sponsorship - Our dedicated sponsorship team will work closely with you to create an engaging and interactive sponsorship that works for you
  • Promotions - We can create bespoke promotions for you, with various brand appropriate entry mechanics, as well as an opportunity to increase your brand's exposure within a show via content opportunities
  • Outside Broadcasts - TV3 home-produced programming like Ireland AM and Xposé can broadcast live or pre-recorded links from your venue or event during the show.         

For more information contact brandedcontent@tv3.ie.

TV3 Digital Advertising Opportunities

Target over 670,000 unique users through an integrated digital campaign that includes display takeovers, unique branding and video bundles across tv3.ie and 3player platforms.

Choose from a variety of digital advertising packages that include;

  • A home page takeover of Xposé Entertainment (www.xpose.ie) with clickable skins, leaderboard and MPU position as well as branded skins on the home page of 3player that will target a young, engaged and tech savvy demographic.
  • Takeover of tv3.ie as well as 3player sponsorship that includes prominent branding of the show carousel and skins on the 3player homepage which is optimised for all devices, logo presence on every page, run of site video campaign throughout all programming as well as a high last-in-break percentage where the companion MPU stays visible throughout the video play. Social media promotion is also included to TV3's 450,000 fans and followers.
  • Integrated video campaign across 3player and tv3.ie which averages a click through rate of 1.46% on preroll video advertising. Each video ad is accompanied with a companion MPU and can be weighted to programmes targeting your chosen demographic e.g. Coronation Street, Emmerdale, Britain's Got Talent. This is a great opportunity to extend the reach of an on air campaign to a wider, online audience.

Address Details

Westgate Business Park, Ballymount, Dublin 24

Contact Details

Tel: 01 419 3333
Fax: 01 419 3317