Advertising Standards Authority for Ireland

Established: 1981
Registered: 1981

Contacts:
CEO: Frank Goodman;
Assistant CEO: Orla Twomey.

Specialised Services: ASAI is the selfregulatory body set up by the advertising industry to promote the highest standards of marketing communications through the Code of Standards for Advertising, Promotional and Direct Marketing in Ireland.

Other Services: ASAI offers a pre-publication copy advice service of a confidential and non-binding nature to advertisers, agencies and media. The Authority also monitors advertising on a continuous basis to check compliance with the Code.

Affiliation: Founder Member of European Advertising Standards Alliance.