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Mirror Media Ireland (NI)


Key Contact: LesleyAnn Diffin (Strategic Planner)

t: 048 9056 8102

NI Daily Mirror:

  • Readership: 196,000 (NITGI 2014)
  • Circulation: 45,780 (ABC Jan-Jun 2014)

NI Sunday Mirror:

  • Readership: 186,000  (NITGI 2014)
  • Circulation: 34,829 (ABC Jan-Jun 2014) (NI-only traffic):

  • Page views: 3,504,083 (Omniture, Nov 2014)
  • Uniques visitors: 719,731 (Omniture, Nov 2014)

Social media channels

  • 21,597 combined followers & growing! (Daily Mirror NI Facebook/Twitter Dec 2014)

The Daily Mirror NI, alongside the Sunday Mirror, have become an integral part of the media landscape in Northern Ireland. With our award-winning blend of local and national news, sport and entertainment, both titles continue to push the boundaries and lead the way as a multimedia business in Northern Ireland.

We are proud to be Northern Ireland's most loved local daily newspaper, attracting more readers and selling more copies than any other local daily title. 

We now reach more people than ever before with our multimedia platforms in paper, in supplements and magazines, online, digital eEdition, mobile app and social media channels. Our diverse audience makes us attractive to media agencies and advertisers; and our dedicated commercial writer resource helps us work closely with our clients, creating compelling content that can be trusted.

Our daily and Sunday newspapers are enhanced by a growing number of specialised magazines and supplements, bringing our readers additional content in the fields that interest them most and offering our advertisers targeted advertising and sponsorship opportunities, including:

  • Mirror Football - weekly grassroots football
  • The Beat - Friday entertainment guide
  • M magazine - monthly women's lifestyle magazine

Our online and social audience continues to grow exponentially. features breaking stories and live blogs from our local and UK-based journalists, alongside the biggest entertainment and sports exclusives. Our ability to target Northern Ireland visitors to the site means we can offer a suite of display, rich media, online content, premium digital and mobile formats for advertisers, enabling us to synergise our local online and offline products.

Why not brief our dedicated innovations team for a bespoke, multimedia advertising solution that will make your budget work harder and reach more?

Address Details

Mirror Media Ireland, 415 Hollywood Road, Belfast, BT4 2GU

Contact Details

Tel: 048 90 568 078
Fax: 048 90 568 053